ARIAS Promo

This is a very organic promo campaign. I sat down with the artist for 15 minutes before we shot and recorded an interview with them. Out of this I took moments that I knew would be visually interesting to depict and got the artist to draw them in the air with a light pen.

The idea came from a promax winning spot I saw from overseas. I still love the effect of the light trails.

The artists were caught out a number of times because they had to write backwards to camera.

Biggest Loser Launch Promo

The concept behind this promo was stories of personal change. I interviewed the contestants and asked them why they wanted to create personal change in their life.

Australian Idol Promo – “Light Bulbs”

For this campaign I was inspired by a photograph of light bulbs hanging in a completely random order around a stage.

We tried to get that same chaotic feel, but it felt wrong, so an hour before we started shooting, we rearranged them to be how they are in the spot. The globes give a wonderful luminance to the talent. Their own pool of light. Very flattering. This promo was shot to promote the second season of Australian Idol. I directed the shoot and Craig Huggett sourced memorable grabs from the second season and mixed it with vision of the idol judges. I love the simplicity of the image.

The Guardian Promo

This promo was thrown together very quickly – but when the talent is Simon Baker, it’s hard to go wrong. The day before the shoot I was told that we’d have Simon Baker for 3 hours so… no pressure. I came up with the concept for this spot 10 mins before he stepped into the studio.  Luckily for me he went to school with the DOP Justine Kernigan, so there was a real connection between him and the camera.  You can really feel it.  It’s just… great to watch..

Above The Law Promo

This promo was filmed in 2000 at the old Grace Brothers warehouse in Camperdown. At the time it was being converted into apartments that funnily enough I ended up living in once the apartments were completed.  I wrote the song, directed the shoot and edited the footage.  We should have made this spot when the show launched.  As it was the show was too far gone.