Australian Idol Promo – “Light Bulbs”

For this campaign I was inspired by a photograph of light bulbs hanging in a completely random order around a stage.

We tried to get that same chaotic feel, but it felt wrong, so an hour before we started shooting, we rearranged them to be how they are in the spot. The globes give a wonderful luminance to the talent. Their own pool of light. Very flattering. This promo was shot to promote the second season of Australian Idol. I directed the shoot and Craig Huggett sourced memorable grabs from the second season and mixed it with vision of the idol judges. I love the simplicity of the image.

idol-lightbulbs
  • February 27, 2010
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  • Promo

For this campaign I was inspired by a photograph of light bulbs hanging in a completely random order around a stage.

We tried to get that same chaotic feel, but it felt wrong, so an hour before we started shooting, we rearranged them to be how they are in the spot. The globes give a wonderful luminance to the talent. Their own pool of light. Very flattering. This promo was shot to promote the second season of Australian Idol. I directed the shoot and Craig Huggett sourced memorable grabs from the second season and mixed it with vision of the idol judges. I love the simplicity of the image.