Australian Idol Promo – “Idol Is Changing”

The idea was (as always) to introduce a feeling of anticipation for the upcoming season of Australian Idol.

It is all shot down at Fox Studios back lot. The extras came from a wonderful dance school apart from the waitress who worked at ten. The bathroom and bedroom were created in the same office space. DOP was Simon Higgins and Collin Budd on second camera.

I directed the action and Ryan produced and edited it.

Big Brother Promo

Funny story about this one. I was never meant to shoot it.  I got a call the night of the shoot to say that the director hadn’t turned up. I rang the producer who didn’t want to direct it either, so I got on my bike in the teaming rain and went over to direct it.

This is the first time I really directed voice, so it was a bit nerve wracking. Gretel looks fantastic, she had a habit of lifting her chin, and I convinced her that she looked fantastic with her head down. Our props guy played the part of big brother. The DOP was Simon Higgins. Maria Michael production manager. Claudio Amati wrote and produced it.

Movie Opener – Network Ten

This idea came from a Kahlua ad at the time. We shot this after a news shoot in Technology Park warehouse. I called in my sister to choreograph the routine. We wet down the floor which looked amazing, but made it very slippery.

Australian Idol Promo – “Idols New Judges”

This campaign was fun. Lots of fun. We shot three scenarios with Kyle – lovely to work with by the way. This one depicts what everyone was saying about Marcia being the fence sitter. Shot against chroma screen with props in front. It works a treat.

DOP simon Higgins. Production manager Maria Michael. Compositor Chris H.

I Want To Be – What I Like About You (2006)

Originally, this campaign was supposed to be linked to artwork of TEN as a giant house where every room held a clue to the TV show it represented. We found a very funky location called “incubator” to shoot in. Every show has its own eccentricities.

ARIAS Promo

This is a very organic promo campaign. I sat down with the artist for 15 minutes before we shot and recorded an interview with them. Out of this I took moments that I knew would be visually interesting to depict and got the artist to draw them in the air with a light pen.

The idea came from a promax winning spot I saw from overseas. I still love the effect of the light trails.

The artists were caught out a number of times because they had to write backwards to camera.

Biggest Loser Launch Promo

The concept behind this promo was stories of personal change. I interviewed the contestants and asked them why they wanted to create personal change in their life.