Ten HD – Education Spot
The Ten HD Education Spot was an after thought to the main ID. It was decided that we needed to educate our audience about what HD was.
Jane Eakin
Ten HD – Branding Ident
The first job I landed after I resigned as Creative Director of TEN was to create the branding and ids for the first HD channel – TEN HD. It was a lot of fun. Made even more so by the…
“I Believe” Ident for Network Ten
The "I Believe" Ident for Network Ten is one of my personal favourites along with superstars of summer. I was inspired by Maya Angelou.
Australian Idol Promo – “Idol Is Changing”
The idea was to promote and introduce a new feeling and vibe into the Australian Idol competition.
Big Brother Promo
This was fairly straight forward. We had to announce the new and largest prize pool ever offered in Australian Big Brother history – One million dollars.
Movie Opener – Network Ten
The Movie Opener idea came from a Kahlua ad at the time. We shot this after a news shoot in Technology Park warehouse.
Australian Idol Promo – “Idols New Judges”
The Australian Idol promo campaign was fun. Lots of fun. We shot three scenarios with Kyle who was lovely to work with.
I Want To Be – What I Like About You (2006)
The I Want To Be campaign concept was TEN as a giant house where every room held a clue to the TV show it represented.
ARIAS Promo
The ARIAS Promo is a very organic campaign. I sat down with the artist for 15 minutes before we shot and recorded an interview with them.
Biggest Loser Launch Promo
The concept behind the Biggest Loser launch promo was stories of personal change. I interviewed the contestants about their experiences.