The Gloria Jeans Brand TVC was created based on an idea the internal Gloria Jeans bods came up with. It was a lot of fun to put together. I’m not sure if it actually makes sense though.
All the extras were actually Gloria Jean’s people who came along to help on the day, and I was directing from a wheelchair as I had just buggered my knee skiing. It must have been a funny sight to see me racing behind the cameraman attached by an electric lead in a home made metal wheelchair. It was shot to play as part of Gloria Jean’s sponsorship of the amazing race.
