The 2011 Freeview TVC campaign brief was “wow”. We needed to create a visual spectacle that showed how everyone loved Freeview. The idea was more complex to begin with. We ended up expanding one section to make the full spot.
My favourite shot is the one where we look down a line of people and it actually does look like they’ve pushed the wall in. When I saw we got that shot, I knew this TVC was going to work really well.
