The Guardian promo was thrown together very quickly – but when the talent is Simon Baker, it’s hard to go wrong. The day before the shoot I was told that we’d have Simon Baker for 3 hours so… no pressure. I came up with the concept for this spot 10 mins before he stepped into the studio. Luckily for me he went to school with the DOP Justine Kernigan, so there was a real connection between him and the camera. You can really feel it. It’s just… great to watch.
