Freeview Campaign – “Navigation”

We needed to sell the virtues of Freeviews new EPG.  The idea for the campaign came from talking to Karen, our enthusiastic Freeview client, and hearing how she described the new system.  We then modelled the wife on her.

freeview 2012 navigator

We needed to sell the virtues of Freeviews new EPG.  The idea for the campaign came from talking to Karen, our enthusiastic Freeview client, and hearing how she described the new system.  We then modelled the wife on her.

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