Ten HD – Education Spot

This was an after thought to the main ID. It was decided that we needed to educate our audience about what HD was. Unlike Foxtel’s approach, I decided to make ours feel low tech and therefore easy to access. There was some controversy over using an American to front the promo. He was a lovely actor. When it came to shooting, Marcus’ lab coat hadn’t shown up – we’d had to get one specially altered to fit his long arms. So if you notice in some shots he’s got his sleeves rolled up and others, he doesn’t. Also, you may notice the workers are playing a particularly vicious game of snap in the back room in the opening shot.

I can’t take the credit for this – it’s all motion foundry. I just had to say yes or no. It really was a wonderfully integrated package.

hd-education
  • March 10, 2010
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This was an after thought to the main ID.  It was decided that we needed to educate our audience about what HD was. Unlike Foxtel’s approach, I decided to make ours feel low tech and therefore easy to access. There was some controversy over using an American to front the promo. He was a lovely actor.  When it came to shooting, Marcus’ lab coat hadn’t shown up – we’d had to get one specially altered to fit his long arms.  So if you notice in some shots he’s got his sleeves rolled up and others, he doesn’t. Also, you may notice the workers are playing a particularly vicious game of snap in the back room in the opening shot.

I can’t take the credit for this – it’s all motion foundry. I just had to say yes or no. It really was a wonderfully integrated package.